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Medical Online Reputation Management for Doctors and Healthcare Providers

Times have changed and internet technology means you can no longer rely on word of mouth to get patients into your healthcare facility. That’s why an adaption strategy is imperative to get you managing your profiles, listings, and reviews on the web. A reputation management company can be the best way to do this.
What are the benefits of utilizing a third party for medical online reputation management?
 
There are so many benefits of focusing on medical online reputation management, including:
  • Accurate and up to date listings of all your facilities, services, and relevant personnel on all the relevant platforms where potential patients and other individuals may be searching for you on the web.
  • Full transparency will boost your credibility since the general public can see reviews that have been posted with patients’ real and honest feedback.
  • Patients can make an informed decision as to whether or not they want to use your services in the future.
  • There are so many platforms out there that you need to consider managing, including Vitals, HealthGrades, RateMD’s, Google, YP and Yelp.
Healthcare online reputation management
 
There are so many different platforms out there that you need to consider healthcare online reputation management. Although Google is important, there are many other ratings and review services, some of which you won’t even be aware of. It’s imperative that you take control of your ratings and reviews. Think of this as your public profile. It’s what the general public is saying about you. Word of mouth is becoming a thing of the past.
What more and more individuals are doing now, is searching for doctors and healthcare providers online in order to make their decisions. So, that begs the question… What can a service provider specializing in online reputation management do for you?
  • Tracking and monitoring can be exhausting considering all the various sites and platforms. A third party service provider can relieve you of this burden since many of them have automated systems.
  • SEO (search engine optimization) will get you seen. No one is going to be aware of your service if you remain hidden amongst the copious other healthcare providers in your area. That’s why you need to optimize your website and other listings, making them more search engine friendly and using some simple, but effective tactics to leverage what you have and get boosted in the search engine rankings.
  • Other important features include email alerts that let you know, for example, when you have received a low rating. This ensures you can address it and deal with it as quickly as possible.
Doctor online reputation management
 
It’s very important, if you’re a healthcare provider, to fully take control of your doctors’ online reputation management. Did you know that around 37% of individuals will avoid doctors due to negative reviews? That being said, the key to ensure any adverse feedback is addressed as quickly as possible. First off, it’s important to have ‘your say’. Many platforms will allow you to write a reply so that readers can see there is always two sides to any story. The other significant step is to address the bad review with the doctor, to ensure there won’t be any further problems with future patients.
With 60% of adults saying that online ratings are important when it comes to making their choice of healthcare service provider, the area of online reputation management cannot be overlooked. Growing your online presence will allow potential patients to get to know your brand and consider using your healthcare facility. Considering that 33% of patients are saying that positive online reviews are a factor in their decision making, you can’t merely ignore what’s happening on the web. A website is important, but unlike review sites, the information is completely filtered by you. You can choose what to publish and what to leave out. Online reviews are unbiased and are therefore more credible.
And why would you want to waste up your precious resources doing this yourself? By using a third party service provider, who has the relevant experience and automated tools, you can focus your efforts on providing the highest quality of healthcare service to your patients.
 

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