Patients can no longer be seen as individuals . In fact, they are the lifeblood that sustains any modern healthcare practice. Therefore, your online reputation needs to reflect a positive image that keeps patients coming back (when they’re sick) and recommending you to friends, family, and online connections.
Is medical online reputation management that big a deal?
There’s so much more to medical online reputation management than meets the eye. In recent years your online presence can be the difference between success and failure for just about every industry.
More and more patients are no longer going to their local practice because “it’s where they’ve always gone.” Nowadays, people have more choice than ever thanks to the advancement of the internet. It’s because of this that people are taking the time to research their healthcare professionals. Therefore, when they come online and come across your practice, you want to make sure you come across in the best possible light.
What is healthcare online reputation management?
By now you’re probably wondering what exactly is healthcare online reputation management. Here are some of the key features:
- Sites
and forums – Whether it’s Google, Facebook, or a specialized platform
for the medical profession, you want to spread your reach to ensure
you’re signed up and have a credible presence. After all, you don’t know
where your next patient is going to find you from.
- Reviews and
ratings – When people come to your practice and have a positive,
negative, or standard experience, they may go online and leave a review
or give you a rating on a site. Therefore, it’s important that all staff
assume that every patient has a favorable experience, otherwise they
could be leaving you a one-star rating with a harmful comment.
- Engagement – If someone leaves a comment, it helps to leave a reply. That way, it shows that you care about your community, you want your patients to have a positive experience, and you get to share your point of view and have your say, so that comments are never one-sided.
It may seem like a simple idea to it on your own, but it’s important to first consider the merits of using patient survey companies. If you’re not experienced in these matters then it may be very difficult to get unbiased surveys.
An external company can give you the guidance and advice that you need to not only gather impartial information, but they can also ensure you ask the right questions. These types of companies come with years of experience and even a simple rewording of a question can make a profound difference in the steps you take to improve your practice.
What to do with a healthcare patient satisfaction survey
Imagine that you’ve just carried out a healthcare patient satisfaction survey. It could be that you’ve incurred an incredibly high cost to obtain this information. Even though the phrase goes “information is power,” in reality this is only half the truth. What’s equally important is what you do with this information. Here are some key tips to follow after completing any survey:
- Represent the information in graphical
format. Naturally, humans think best when we see images, as opposed to
mere numbers and words. By having an array of graphs and diagrams,
you’ll be in a better position to interpret your results.
- Look
for commonalities. While a single patient may have had a one-off bad
experience, if a large proportion of patients all have a common issue of
dissatisfaction then this is one of the issues that will need to take
priority.
- Let your patients see noticeable changes. What’s the point in gaining all this info and asking your patients to devote some of their precious time to filling in surveys if nothing comes out of it. Unless your results are 100% positive, then it’s important you show your patients how valuable they are by implementing some of their suggestions.
Source by: https://www.sooperarticles.com/health-fitness-articles/why-online-reputation-management-matters-how-patient-surveys-can-help-you-1754893.html
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