Healthcare Online Reputation Management

Before we look to the future, let’s identify the current attitude in regards to healthcare online reputation management. Take a look at the following survey results:

59% of American adults have confirmed that online ratings were a factor of consideration when choosing a healthcare provider.

A third of these patients have gone on to say that when making their choice, the existence of positive reviews was a factor of consideration.

37% of American adults say they will avoid a healthcare practitioner due to negative review.

As more individuals find themselves emerged using tools such as online reviews to make decisions, this figure is only going to increase. Credibility is now something that can be measured and as more members of the public rate and review online, the more accuracy a provider’s credibility and reputation will have.

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Why Online Reputation Management Matters and How Patient Surveys Can Help You-management

Patients can no longer be seen as individuals . In fact, they are the lifeblood that sustains any modern healthcare practice. Therefore, your online reputation needs to reflect a positive image that keeps patients coming back (when they’re sick) and recommending you to friends, family, and online connections. Is medical online reputation management that big a deal? There’s so much more to medical online reputation management than meets the eye. In recent years your online presence can be the difference between success and failure for just about every industry. More and more patients are no longer going to their local practice because “it’s where they’ve always gone.” Nowadays, people have more choice than ever thanks to the advancement of the internet. It’s because of this that people are taking the time to research their healthcare professionals. Therefore, when they come online and come across your practice, you want to make sure you come across in the best possib...

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