We all are regularly asked to complete surveys on the products and services we purchase almost every time we make a purchase. Sometimes we respond, other times we do not for any number of reasons. Manufacturers and service providers send surveys as a way to collect customer feedback and ultimately improve their business. They would never intentionally send a survey to someone who was not their customer as it wouldn’t make sense and would falsify their results. Recent studies and a recent article in the Washington Post show that fake reviews are common in the healthcare industry. Fake Review Watch, a consumer watchdog site, has found dozens of Facebook groups where businesses, including medical practices, buy and sell fraudulent reviews. Curtis Boyd, CEO and founder of Objection, which specializes in identifying fake business reviews, said that about 20 percent of business reviews in the healthcare industry, including physician reviews,...
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